European Agricultural Fund for Rural Development: Europe investing in rural areas. Project co-financed from European Union funds in Pillar II Technical Assistance: ‘National Rural Areas Network’ – Rural Development Programme for the years 2014-2020. Implementation institution for Rural Development Programme for the years 2014-2020 – Minister of Agriculture and Rural Development

2018 Campaign

All-Poland Multi – Media Campaign promoting Short Food Chains  

EAT WISELY, KNOW WHAT YOU EAT

ALL-POLAND MEDIA CAMPAIGN ON SHORT FOOD CHAINS SHORT FOOD CHAINS

The goal of the all-Poland media campaign is to present the benefits for small food producers (mostly in rural areas), for consumers (mostly in urban areas) and for rural development organisations resulting from organising and participating in Short Food Chain initiatives based on direct farm to fork sales (based inter alia on Agricultural Retail Trade and other regulations, which now allow farmers to process and sell the products from their farms directly to consumers).

The Campaign will involve producing a series of 10 fillms and 5 spots, which will be screened on TVP3 channel of national public TV and also in the internet as a basis for information and promotional activities. These will also include preparation of 10 reports describing different aspects of the Short Food Chain movement in Poland and internationally. .

The Campaign will draw attention to the opportunities – for both consumers and for farmers, as well as for organisers of Short Food Chain initiatives – that can result from the that that we have 1.4 million farms in Poland, which are mostly small and producing for their own needs. Our country has considerable resources for small-scale food production, which have not been used to date, but which are ideal for the development of Short Food Chain initiatives.

The project is being implemented by the Foundation for the Development of Podhale with partners: Polish Environmental Partnership Foundation, Polish Rural Forum Association and the ‘Our Kaszów’ Association.

The project is implemented and financed as part of the KSOW partnership (National Network for Rural Areas)

 

This series of 10 short films was produced as part of the “Eat Wisely, Know What You Eat” Campaign to promote Short Food Chain initiatives in Poland. The Films were shown on national public TV (TVP3) in the period August to October 2018. They draw attention to the many individuals and groups undertaking Short Food Chain initiatives in Poland

  Film title You Tube link
1 Why produce and buy food locally English version

https://youtu.be/Luhne-40RJw

2 How and where to buy locally produced food English version

https://youtu.be/GS3jg6fr_80

3 How local food builds the attractiveness of the regions from which it originates English version

https://youtu.be/WWG-Ru5jfqs

4 Small scale food processing – everything about cheeses, juices and cold cuts English version

https://youtu.be/5L3EMPRenWI

5 Local food systems as opportunity for sustainable development English version

https://youtu.be/5L3EMPRenWI

6 Tax and sanitary rules – what is allowed and what is not English version

https://youtu.be/rP90PwydYQI

7 Kitchen Incubators – a hope for SFC systems English version

https://youtu.be/VN6BxS8CkuI

8 Locally-produced food in gastronomy English version

https://youtu.be/zobVvcvOr88

9 Eco-technologies for Short Chain Food systems English version

https://youtu.be/jfOIv8WiSUU

10 Short food chains in Programming Rural Development English version

https://youtu.be/UW8Ek_7hYZA

 

Film trailers produced for emission in TVP3 (08-10/2018)

WERSJA POLSKA/POLISH VERSION ONLY

1. Zapowiedz odcinka 1

https://youtu.be/Lu7pFeaM9Vg

 

2. Zapowiedz odcinka 2

https://youtu.be/3VOPKgNjfs8

 

3. Zapowiedz odcinka 3

https://youtu.be/1yWbXqm0nGc

 

4. Zapowiedz odcinka 4

https://youtu.be/CLpBEJflszM

 

5.  Zapowiedz odcinka 5

https://youtu.be/JhCvQzysfDU

 

6. Zapowiedz odcinka 6

https://youtu.be/sePegcfsa_k

7. Zapowiedz odcinka 7

https://youtu.be/_qPC1V-hnbk

 

8. Zapowiedz odcinka 8

https://youtu.be/vDBk4nE0oRA

 

9. Zapowiedz odcinka 9

https://youtu.be/W1vd3oNb0aQ

10. Zapowiedz odcinka 10

https://youtu.be/s392WOXs_6k

2019 Campaign

All-Poland Multi – Media Campaign promoting Short Food Chains  

EAT WISELY, KNOW WHAT YOU EAT

EAT WISELY, KNOW WHAT YOU EAT  – SHORT FOOD CHAINS ARE A SOURCE OF INNOVATION FOR AGRICULTURE AND RURAL DEVELOPMENT

The goal of the campaign is to increase awareness of healthy eating among consumers and to draw attention to the benefits of organising and participating in Short Food Chain initiatives (farm to fork) for food producers (mostly rural), for consumers (mostly urban) and for those supporting direct selling. Consumers can access fresh, natural, nutritious and tasty food, which is affordable thanks to the elimination of intermediaries.

The Campaign will involve producing 12 short films for screening on the TVP3 national TV channel and in the internet as a basis for information and promotional activities. We will present good practice examples with respect to organising Short Food Chain initiatives and discuss the positive and negative aspects of recent regulatory changes and the need for innovation in organising direct sales more effectively at scale. Our experts will respond to questions.

Our ambition is to identify and recommend the most interesting local initiatives, regional products and food producers, who use traditional production methods.

The project is being implemented by te Polish Innovation Foundation with partners: Polish Environmental Partnership Foundation, Polish Rural Forum Association, Kujawsko-Pomorski Agricultural Advisory Centre in Miników.

The project is being implemented and is financed as part of the KSOW partnership (National Network for Rural Areas)

Definitions

Short Food Chain (SFC) systems, also referred to as local food systems or farm to fork schemes are organizational arrangements which enable consumers to buy food  directly (i.e. without intermediaries) from producers in a systematic and ongoing way.

SFCs include farmers’ markets, on-farm sales, shops run by farmers, farm boxes, buying clubs, food cooperatives, automated shops, internet sales and other schemes. The common feature is that consumers connect directly and more personally with food producers when buying their products. The idea is to link people, places and products in new ways.

A European Commission EPI-AGRI Focus Group on scaling up short-food chains in terms of impact, defined them as follows:

A food chain describes the distance between a food producer and a food consumer. In contemporary agro-industrial systems, food chains are complex with numerous intermediaries.

Short food chains have as few links as possible between the food producer and the citizen who eats the food. Agreeing on a maximum number of links (or intermediaries) is difficult because the number of intermediaries needed varies for different products, in different places.  For example, there is a debate about whether ‘service providers’ such as abattoirs should be counted as part of the chain.

The reasons for having reduced links in the chain are the most important factor when considering whether a food chain is ‘short’ or not.  ‘Short’ food chains are not simply reducible to the number of links in the chain, because they are concerned with a set of values and principles and address societal demands:

  • The citizen who eats the food knows exactly where the food comes from and can contact the producer directly for information – in other words the food chain is transparent [addressing citizen demand for food that can be trusted]
  • The producer is able to retain a greater share of the value of the food that is sold [addressing producer need to sustain or expand their income]
  • The ‘social proximity’ between producers and citizens is of more importance than the ‘physical distance’ [addressing societal demands for a better, more equitable and sustainable food system].

Whilst SFCs are often part of local food systems (in which food is produced, traded and eaten within a defined geographical area, respecting seasonality and procuring territorial added value), they are not restricted to locally based exchanges. They can also be spatially extended to enable products from different climates to be sourced as directly as possible. SFCs can be built in many different forms, according to circumstances. The concept of SFC is dynamic and evolving as societal actors engage in a range of innovations and experimental food chain structures in their efforts to build sustainable food futures.

For the full Focus Group report, see

http://ec.europa.eu/eip/agriculture/en/content/innovative-short-food-supply-chain-management

Challenges

Publications

Initiatives

Buyers Club

Good practice in building Short Food Chain supply systems based on the Liszki Basket example.

Download Buyers Club document

Download Buyers Club summary

Compendium of good practies in organising Short Food supply Chains

Download Compendium summary

Marchewka Bistro as an example of good practice in SFC

Download Marchewka document

Download Marchewka summary

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